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No. 002 / The recordtiktoksongpromotion.com

TikTok campaign case studies

Nine creator campaigns run by Soundtik LLC, the team behind this storefront, on the same roster you book from here. Each entry below lists the artist, the track, and only the figures we have published for that campaign — 120M+ combined views across the sheet. Where there is no published figure, there is no figure.

Shaboozey

A Bar Song (Tipsy)

Country

We leaned into the party energy with a 'Whiskey shot' creator challenge as the anthem topped the charts.

#1
US Billboard Hot 100
1M+
TikTok views
Shaboozey: A Bar Song (Tipsy) creator campaign case study
ShaboozeyA Bar Song (Tipsy)

Chappell Roan

Good Luck, Babe!

Pop

We fueled the track's momentum across three major UGC platforms at once, coordinating 95 creators on TikTok, Instagram and YouTube in synchronized waves as the song climbed the charts.

16M
views across platforms
95
creators activated
3
platforms at once
Chappell Roan: Good Luck, Babe! creator campaign case study
Chappell RoanGood Luck, Babe!

Olivia Rodrigo

GUTS

Pop rock

We ran the creator strategy across the whole album, staying agile across multiple tracks to help it hit #1.

25M+
total views
70+
creators
Olivia Rodrigo: GUTS creator campaign case study
Olivia RodrigoGUTS

Lana Del Rey

Say Yes to Heaven

Alt pop

As the fandom clamored for a release, we activated stans and broadened the fan-base ahead of the surprise drop.

12M+
total views
34
creators
Lana Del Rey: Say Yes to Heaven creator campaign case study
Lana Del ReySay Yes to Heaven

PinkPantheress

Boy's a Liar

Pop

Working with Warner Records, we built a creator strategy that carried this genre-blending track far beyond its core fanbase.

21M+
views
11%
engagement rate
PinkPantheress: Boy's a Liar creator campaign case study
PinkPantheressBoy's a Liar

Myke Towers ft. Bad Bunny

ADIVINO

Reggaeton

Leaning into the track's cultural moment, tailored Instagram content spread awareness across LATAM and the US.

Top 10
in 5 Billboard charts
9.3M
views
Myke Towers ft. Bad Bunny: ADIVINO creator campaign case study
Myke Towers ft. Bad BunnyADIVINO

Ice Spice × Nicki Minaj

Princess Diana

Hip-hop

An Instagram community-engagement campaign that drove millions of views and a big lift in total creations.

8.7M+
views
21K+
new creations
Ice Spice × Nicki Minaj: Princess Diana creator campaign case study
Ice Spice × Nicki MinajPrincess Diana

CMAT

Take a Sexy Picture of Me

Pop

Smart territory splits and layered creator waves drove global impact for one of pop's sharpest new voices.

15M
views
Global
territory rollout
CMAT: Take a Sexy Picture of Me creator campaign case study
CMATTake a Sexy Picture of Me

Bad Gyal

Official fan page

Fan page growth

A dedicated fan page grew from zero to the go-to hub for one of Spain's most influential artists in five months.

15M+
views
36K
followers gained
Bad Gyal: Official fan page creator campaign case study
Bad GyalOfficial fan page

Figures as published by Soundtik LLC. Campaigns run for labels and artists on the same creator roster used here. TikTok Song Promotion is an independent service and is not affiliated with, endorsed by or sponsored by TikTok Inc.

Next entry on the sheet

Same roster, same process, smaller lineup. Paste your song link, pick your creators by niche and budget, and every creator who accepts posts an original video within 48 hours of accepting. Paid once per campaign through Stripe.

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